TSG Consumer Partners Acquires Phlur
The evocative masstige fragrance brand, relaunched by influencer Chriselle Lim and Ben Bennett’s The Center, will join the private equity firm’s portfolio, The Business of Beauty can exclusively confirm.
The Business of Beauty
In-depth analysis, news and advice for beauty and wellness professionals around the world.
Highlights
The State of Fashion: Beauty Report — Solving the Growth Puzzle
Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.
Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign
The beauty brand’s chief marketing officer Kory Marchisotto spoke to The Business of Beauty about the ad and its aftermath. “There is a big gap between our intention and how this missed the mark for some people,” she said.
Case Studies & Reports
Latest News & Analysis
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.
The Latest Boom in Medical Tourism: Male Leg Lengthening
At clinics like 'Wanna Be Taller' in Turkey, male patients are arriving in droves from all over the world to endure an expensive, bone-breaking procedure promising to increase their height as much as nine centimeters.
Where TikTok Beauty Meets MAHA: ‘Dorm Water’
The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help.
Why Ulta Beauty and Target Broke Up
The largest beauty retailer in the US announced it will not renew its shop-in-shop partnership with Target. While initially popular, poor execution, changing shopping habits and overlap between the two stores’ locations and customers brought the collaboration to a halt, experts said.
Why Ulta Beauty and Target Broke Up
The largest beauty retailer in the US announced it will not renew its shop-in-shop partnership with Target. While initially popular, poor execution, changing shopping habits and overlap between the two stores’ locations and customers brought the collaboration to a halt, experts said.
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What It Takes to Get Into Sephora
Beauty experts like Mary Phillips, Chris McMillan and Alli Webb have specific qualifications that not all new brand founders possess, making the retailer more willing to bet big on their success.
Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign
The beauty brand’s chief marketing officer Kory Marchisotto spoke to The Business of Beauty about the ad and its aftermath. “There is a big gap between our intention and how this missed the mark for some people,” she said.
How Beauty Plans to Crack Substack
From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.
‘Farm Babe’ Influencer Fights For GMOs, Against MAHA
US influencer Michelle Miller aims to debunk misinformation around farming practices, but is up against a louder political movement that aims to reconfigure America's food industry.
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Beauty Chases Its New Rocket Ships
As companies lower their forecasts, brace for tariffs and undertake layoffs, the industry is realising its tried-and-true categories and markets will need reinforcements.
Can a Shaving Company Teach Girl Scouts About Confidence?
Flamingo, a brand under the Harry’s shaving umbrella, debuts a Merit Badge with the Girl Scouts of the USA for “body appreciation.”
‘Liquid’ Butt Lifts as Part of Wider UK Cosmetic Procedures Clampdown
Plans to cut down on 'cowboy' cosmetic procedures have been introduced by the government, meaning that only qualified healthcare professionals will be able to perform high-risk treatments.
Opinion: How Wellness Became Toxic
If social media has amplified the “clean” beauty movement, it has also exposed it to poisonous misinformation, writes Lindsay Dahl.
THE NEWS IN BRIEF
Phlur to Launch in Australia and the Middle East
The fragrance brand, recently acquired by TSG Consumer Partners, will roll out its range of perfumes, mists and body care in Australia’s Mecca from Aug. 26 and in Sephora Middle East from Sept. 15.
Procter & Gamble Announces New Beauty CEO
Freddy Bharucha will accede to the role on Dec. 1, replacing P&G veteran R. Alex Keith, who will retire in February 2026.
Ulta Beauty to Cease Shop-in-Shop Partnership With Target
The programme, which has run in 610 stores since 2021, will end in August 2026 when the initial partnership agreement expires.
S&P Downgrades Anastasia Beverly Hills After Missed Payment
The Los Angeles-based beauty brand’s credit rating has been lowered to ‘D’ by the agency.
Nykaa Revenue Surges, Profit Doubles in First Quarter
FSN E-Commerce Ventures, parent company of India's largest beauty retailer, said its revenues lifted by 24 percent on demand for newly added brands like Chanel and Supergoop.
Natura Swings Back to Profit, Looks to Sell Avon International
Net profit for the three months through the end of June landed at $35.8 million, reversing the $157 million real net loss it logged from the same period last year.
Revolution Beauty Rejects Bid From Private Equity Firm, Sources Say
The cosmetic group has rejected a takeover offer from True, a private equity firm, and is now likely to pursue a capital raise from existing shareholders.
Peloton Projects Sales Decline and Will Cut Jobs in Turnaround Bid
The New York-based fitness technology company is laying off 6 percent of its workers globally.