Skims Taps Michael Kors Veteran to Lead EMEA Expansion
Kim Kardashian’s shapewear brand has hired Robin Gendron as its first president for Europe, the Middle East and Africa, as it prepares to open standalone stores in London and Dubai.
The State of Fashion
In-depth reports by The Business of Fashion and McKinsey & Company on the future of the fashion, beauty and luxury industries.
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Beauty
Walmart’s Vision of Beauty for Everyone
With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.
Walmart’s Vision of Beauty for Everyone
With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.
Beauty Retailers Race to Redefine the Rules of Engagement
As online marketplaces grow, speciality and mass retailers face mounting pressure. With assortments blending and channels blurring, standing out is only getting harder.
How Tomorrow’s Beauty Consumer Will Shop
Macro dynamics, wealth patterns and migration are reshaping beauty shoppers globally. To stay competitive, companies must anticipate changes across generations and cultures and hyper-localise their brands, finds The State of Fashion: Beauty Volume 2.
How Beiersdorf Spots Opportunities Amid Beauty’s Slowdown
Beiersdorf chief executive Vincent Warnery explains how the company is offsetting China and US headwinds through new product launches, hero ingredients and expansion into fast-growing markets for The State of Fashion: Beauty Volume 2.
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Beauty
Puig’s CEO Knows How Brands Can Cut Through the Noise
The elevated feel of prestige beauty can seem out of place in a digital world that rewards instant impact and short-term virality. Marc Puig, chairman and chief executive of Spanish beauty conglomerate Puig, told The State of Fashion: Beauty Volume 2 that marketing success requires fresh thinking.
Puig’s CEO Knows How Brands Can Cut Through the Noise
The elevated feel of prestige beauty can seem out of place in a digital world that rewards instant impact and short-term virality. Marc Puig, chairman and chief executive of Spanish beauty conglomerate Puig, told The State of Fashion: Beauty Volume 2 that marketing success requires fresh thinking.
From AI to Retail, Beauty’s New Marketing Playbook
As growth marketing becomes even more expensive in a crowded market, beauty leaders must rebuild their creative marketing muscle and make bold choices, finds The State of Fashion: Beauty Volume 2.
Beauty
How to Build Beauty Brands Bigger Than Their Founders
The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, for The State of Fashion: Beauty Volume 2.
How to Build Beauty Brands Bigger Than Their Founders
The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, for The State of Fashion: Beauty Volume 2.
The End of the Founder-Led Era
Over the last decade, an avalanche of brands with public-facing founders emerged. While a prominent founder can propel growth, customers use other factors to assess whether a brand is suited to their needs, according The State of Fashion: Beauty Volume 2.
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How Haus Labs Mastered the Art of the Comeback
The Lady Gaga-fronted line went through a renaissance, changing its product offering, distribution and overall look and feel to better connect with customers. CEO Ben Jones tells The State of Fashion: Beauty Volume 2 how the brand pulled it off.
Beauty
How Kiko Milano Built Pricing Power
The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.
How Kiko Milano Built Pricing Power
The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.
Amorepacific’s Road to Success
The K-beauty corporation behind brands like Laneige, Aestura and Sulwhasoo sees global expansion and ongoing innovation as keys to growth, chief executive Sean Kim explains in The State of Fashion: Beauty Volume 2.
Customers Want Beauty Brands to Prove Their Worth
As beauty customers grow more selective and cost-conscious, brands must demonstrate a clear and ownable value proposition, regardless of price, according to the BoF-McKinsey State of Fashion: Beauty report Volume 2.
The News in Brief
Robin Givhan Exits The Washington Post
The Pulitzer Prize-winning fashion and culture critic announced on Instagram that she took a buyout from the newspaper she’s worked at for 30 years.
Phlur to Launch in Australia and the Middle East
The fragrance brand, recently acquired by TSG Consumer Partners, will roll out its range of perfumes, mists and body care in Australia’s Mecca from Aug. 26 and in Sephora Middle East from Sept. 15.
Fast-Fashion Retailer Shein’s UK Sales Surged to $2.8 Billion in 2024
The global retailer’s UK business reported a pretax profit of £38.25 million ($51.8 million) in 2024, up 56.6 percent from 2023.
Used Rolexes, Pateks Are Bright Spot in Struggling Watch World
The Bloomberg Subdial Watch Index, which tracks the 50 most-traded timepieces by transaction value, gained 5.3 percent in the first half of 2025 — and extended that recovery in the third quarter.
Procter & Gamble Announces New Beauty CEO
Freddy Bharucha will accede to the role on Dec. 1, replacing P&G veteran R. Alex Keith, who will retire in February 2026.
Valentino CEO Jacopo Venturini Steps Down
After five years at the helm, Venturini is leaving for personal reasons as the Italian luxury house navigates a creative reset and ownership transition.
Tapestry Plummets With Tariff Costs Weighing on Profit Outlook
Offloading Stuart Weitzman will enable Tapestry executives to spend more time and resources on increasing sales at Coach and turning around Kate Spade.