beauty / Body Care

The largest beauty retailer in the US announced it will not renew its shop-in-shop partnership with Target. While initially popular, poor execution, changing shopping habits and overlap between the two stores’ locations and customers brought the collaboration to a halt, experts said.

Flamingo, a brand under the Harry’s shaving umbrella, debuts a Merit Badge with the Girl Scouts of the USA for “body appreciation.”

Founder Alexandra Keating spoke to The Business of Beauty about the funding round, which included L’Oréal’s venture capital arm BOLD among other notable investors, and how it will power the prestige body care line’s next phase of growth.

Beiersdorf chief executive Vincent Warnery explains how the company is offsetting China and US headwinds through new product launches, hero ingredients and expansion into fast-growing markets for The State of Fashion: Beauty Volume 2.

The attention-grabbing new store on London’s Oxford Street is the British chain’s most ambitious gambit yet, and joins a flock of global beauty retailers debuting flagships packed with experiential elements.

Watch on demand a BoF Professional Masterclass that explores the topic in our latest report, “The State of Fashion: Beauty Volume 2.”

Beauty brands spend billions marketing products to Gen-Z. But their current favourite skin balm doesn’t even have an ad campaign currently running. How is this happening?

The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.