In an industry that’s constantly churning out a hot new follow, it’s a rare creator who can build a lasting career. Several who did tell BoF that consistency and authenticity was key – even as they hopped platforms and radically changed their content.
While tricky to get right, when item monikers resonate — think Glossier’s Boy Brow and Hill House Home’s Nap Dress — they can communicate a world of meaning in just a few words.
As paid marketing on Meta gets cheaper and easier to target customers, brands are getting more strategic about the content that attracts consumers at different points in their shopping journey.
The social media commentator, known for deconstructing and analysing the quality of leather handbags online, is joining Stow London as director of craftsmanship.
After years of risk aversion, brands are returning to more sex-centric advertising. The new twist on the age-old tactic incorporates everything from OnlyFans creators to steamy novels.
A number of the “girlboss” founders are re-emerging in the business world, seemingly having shed their progressive political affiliations and focused on maintaining control of their ventures.
From Mango to Zalando, fashion brands are using AI tools to produce faster, cheaper and more personalised campaigns — but keeping content on-brand still requires human creativity and strategic control.
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A social media stir accusing the brand’s fall campaign featuring Sydney Sweeney of having “Nazi” undertones caused the retailer — for better or for worse — to regain social media mindshare.
With a new app and refreshed website, the influencer monetisation platform is looking to rebrand itself as a shopping destination in its own right.
Following a challenging year for American Eagle, the retailer is betting on actress Sydney Sweeney’s star power and girl-next-door appeal to drum up interest in its fall campaign.
Public relations has historically been a competitive, cutthroat sector, especially in fashion. But the new generation of independent PR firms are banding together to share their expertise and compete in the age of agency consolidation.
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The craze over Pop Mart’s toys speaks to a desire for escapism and customisation during increasingly uncertain economic times — but their popularity may be fleeting.
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.
Alison Bringé, chief marketing officer at Launchmetrics, Nicole Baum, global head of marketing at Moschino, and Carlota Rodben, founder of Beyond Luxury Group and co-founder of Memora, share their insights on building culturally fluent partnerships — leveraging micro-creators and combining qualitative signals with performance data to drive brand impact.
Alison Bringé, chief marketing officer at Launchmetrics, Nicole Baum, global head of marketing at Moschino, and Carlota Rodben, founder of Beyond Luxury Group and co-founder of Memora, share their insights on building culturally fluent partnerships — leveraging micro-creators and combining qualitative signals with performance data to drive brand impact.
The King’s Gallery at Buckingham Palace will play host to the exhibition, which opens next spring.
The deal bolsters Bold’s talent management capabilities in France.
The Paris-based documentary production company is The Independents’ second acquisition this year.
The New York and Beijing-based studio has joined the global communications giant, bringing The Independents’ cross-functional roster to 18 agencies.
Together Group, parent company to Purple PR, has acquired animation and technology studios Imerza and Visualisation One to enhance its immersive digital experience capabilities.
Milan prosecutors have charged the Italian influencer with fraud over allegedly misleading charity claims tied to the sale of Christmas cakes and Easter eggs, with her trial set to begin in September.
The Series B round will be used to fuel the affiliate platform’s expansion beyond fashion and beauty.
The country’s senate has approved a controversial bill banning children under the age of 16 from accessing social media apps, with fines of up to $32 million for firms who fail to prevent children accessing their platforms.
