Beauty

Despite warnings from medical professionals, many young people are embracing tanning trends, resorting to dangerous practices like sunbeds and unregulated nasal sprays.

The premium skincare brand will use the funds to further product development and support a slate of new hires.

Ten years after they failed to catch on outside Asia, Korean cosmetic brands are bringing TikTok virality and expanded shade ranges back to the West in the hopes they can ride K-beauty’s second wave to success.

Japan’s largest beauty conglomerate has had a difficult time adjusting to the shifting cosmetics market, prompting a series of pivots and restructurings. Moving forward may require breaking with past mistakes.

Often seen as the bellwether of the consumer sentiment in the world’s most-populous nation, Hindustan Unilever was dragged down by a consumption slowdown in India over the past year.

In an increasingly competitive category, premium cosmetics labels like Merit and Sarah Creal Beauty are embracing more complex, distinctive — and costly — visual and sensorial touches to their products.

Trump’s tariffs are (probably) going into effect for real on Aug. 7. Meanwhile, Shiseido, E.l.f. and other beauty giants report results in a sluggish market.

DIBS Beauty says it’ll be “the top-selling Ulta brand” in 2026, and that its new double-sided mascara is key to unlocking the number one spot. Is that even possible?

In 2016, musician Hayley Williams of the band Paramore and hair stylist Brian O’Connor launched the the hair colour line Good Dye Young — and watched it tank. Today, the rebooted brand is finally turning a profit, its founders told The Business of Beauty.

Deodorant makers like Salt and Stone or Papatui are infusing their formulas with high-quality scents to elevate their offering amid a greater perfume boom — and a looming sense of fine fragrance fatigue.

Over the past half decade, beauty has attempted to ride the menopause wave with mixed results. A new crop of brands is seeking success by embracing hormones, ageing Millennials and telemedicine.

With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.