Introducing The Brain of Fashion

When I first started writing The Business of Fashion in 2007 as a blog and occasional newsletter, it was simply a place for me to explore an industry that had always fascinated me.

At the time, blogs and newsletters like mine were completely new to the fashion industry. At 6am London time, mine was the only fashion newsletter in your inbox. I was lucky to have been in the right place, at the right time. Soon, digital and social media would transform fashion and BoF would earn its place as the leading global resource for fashion professionals around the world.

I learned a very important lesson from this little digital experiment: never be complacent.

When breakthrough technologies emerge, rather than reject them, it is important to understand how you might use them. We are at another one of those technological inflection points now. The way people consume business analysis and information is changing, with the rise of new AI tools like ChatGPT. This is changing the expectations of our readers who increasingly expect clear, direct and accurate answers to specific research questions — delivered quickly and reliably.

Today, we’re excited to invite our BoF Professional community to test a new AI-driven research tool developed in partnership with Quilt.AI — designed to help you engage even more deeply with BoF’s award-winning journalism.

The Brain of Fashion is our new generative AI tool, trained on BoF’s archive of more than 45,000 articles, reports, case studies and profiles. It is designed to help you make faster, smarter decisions by answering your questions about the fashion, luxury and beauty industries with speed, relevance and depth.

So how is this different from other more generalist AI tools on the market? Because The Brain of Fashion is trained exclusively on BoF’s verified, fact-checked reporting, you can trust that the information provided is more accurate. Our answers link directly to the original BoF articles underlying each response, so you can dig deeper in your research.

That said, The Brain of Fashion is launching in beta mode because as with all new technologies, we will need to continue to test and refine it in the coming months. Your feedback will play an essential role in how we take The Brain of Fashion forward.

As a BoF Professional member, you can start exploring The Brain of Fashion and submitting your research requests today.

We look forward to hearing your feedback,

Imran Amed, Founder and Editor-in-Chief

Use of Artificial Intelligence: We offer The Brain of Fashion to provide information from the BoF content library to answer your questions. This tool is powered by third party AI systems. We cannot guarantee the completeness and accuracy of the information provided. BoF and its affiliates are not liable for any actions taken based on such information.