Skims Taps Michael Kors Veteran to Lead EMEA Expansion
Kim Kardashian’s shapewear brand has hired Robin Gendron as its first president for Europe, the Middle East and Africa, as it prepares to open standalone stores in London and Dubai.
data
Latest News & Analysis
Introducing The Brain of Fashion
The Business of Fashion’s new generative AI tool, trained exclusively on our deep archive of trusted journalism and intelligence, developed in partnership with Quilt AI. Today, we’re inviting our BoF Professional community to test it in beta mode.
Marketing
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
Partner Content
Lectra’s Long-Term Lens on Fashion’s Future
The technology company’s recent white paper ‘Meeting the Moment’ unpacks the macro-shifts challenging fashion businesses, and focuses on addressing technological advancements, streamlining supply chains and reprioritising the sustainability agenda for long-term success. Discover insights from the report, alongside BoF analysis.
Lectra’s Long-Term Lens on Fashion’s Future
The technology company’s recent white paper ‘Meeting the Moment’ unpacks the macro-shifts challenging fashion businesses, and focuses on addressing technological advancements, streamlining supply chains and reprioritising the sustainability agenda for long-term success. Discover insights from the report, alongside BoF analysis.
Partner Content
BoF Insights | The New Era of Fashion E-Commerce
Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.
BoF Insights | The New Era of Fashion E-Commerce
Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.
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Customers Want Beauty Brands to Prove Their Worth
As beauty customers grow more selective and cost-conscious, brands must demonstrate a clear and ownable value proposition, regardless of price, according to the BoF-McKinsey State of Fashion: Beauty report Volume 2.
Beauty
The State of Fashion: Beauty Report — Solving the Growth Puzzle
Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.
The State of Fashion: Beauty Report — Solving the Growth Puzzle
Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.
Explainer: How Retailers Can Fight a New Wave of Cyberattacks
A series of breaches at high-profile retailers like Victoria’s Secret and Marks & Spencer is putting cybersecurity back in the foreground. BoF examines what leaves fashion businesses vulnerable and how they can protect themselves.
Partner Content
Navigating Market Uncertainty and Digital Transformation in Fashion
Next-generation technologies are giving businesses a competitive edge in a rapidly evolving market. Lectra’s Maximilien Abadie and Beyond Luxury Group’s Andrea Pavon shared their insights on a recent BoF LIVE into the opportunities these technologies unlock for sustainable business strategies — and how to optimise the workplace for transformation.
Navigating Market Uncertainty and Digital Transformation in Fashion
Next-generation technologies are giving businesses a competitive edge in a rapidly evolving market. Lectra’s Maximilien Abadie and Beyond Luxury Group’s Andrea Pavon shared their insights on a recent BoF LIVE into the opportunities these technologies unlock for sustainable business strategies — and how to optimise the workplace for transformation.
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5 Fashion Brands That Dominated the Met Gala Social Conversation
Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.
As Foreign Tourists Stay Away, US Retailers Dust Off Their Covid Playbooks
International visits to the US are falling fast due to tariffs and growing tensions between America and the rest of the world. The silver lining for retailers: they’ve been down this road before.
Fashion’s Unexpected Data Treasure Troves
A wave of independent fashion brokers — including sourcers, Substackers and stylists — are figuring out how to use the information they gather from their plugged-in audiences, who are increasingly interested in data themselves.
Luxury
It’s Not Just Secondhand Retailers That Have a Counterfeit Problem
More fake goods are making their way onto luxury e-commerce sites amid a rise in returns fraud. Rather than building an expensive authentication system, retailers are finding alternative measures to identify shady customers and maintain consumer trust.
It’s Not Just Secondhand Retailers That Have a Counterfeit Problem
More fake goods are making their way onto luxury e-commerce sites amid a rise in returns fraud. Rather than building an expensive authentication system, retailers are finding alternative measures to identify shady customers and maintain consumer trust.
The News in Brief
Robin Givhan Exits The Washington Post
The Pulitzer Prize-winning fashion and culture critic announced on Instagram that she took a buyout from the newspaper she’s worked at for 30 years.
Phlur to Launch in Australia and the Middle East
The fragrance brand, recently acquired by TSG Consumer Partners, will roll out its range of perfumes, mists and body care in Australia’s Mecca from Aug. 26 and in Sephora Middle East from Sept. 15.
Fast-Fashion Retailer Shein’s UK Sales Surged to $2.8 Billion in 2024
The global retailer’s UK business reported a pretax profit of £38.25 million ($51.8 million) in 2024, up 56.6 percent from 2023.
Used Rolexes, Pateks Are Bright Spot in Struggling Watch World
The Bloomberg Subdial Watch Index, which tracks the 50 most-traded timepieces by transaction value, gained 5.3 percent in the first half of 2025 — and extended that recovery in the third quarter.
Procter & Gamble Announces New Beauty CEO
Freddy Bharucha will accede to the role on Dec. 1, replacing P&G veteran R. Alex Keith, who will retire in February 2026.
Valentino CEO Jacopo Venturini Steps Down
After five years at the helm, Venturini is leaving for personal reasons as the Italian luxury house navigates a creative reset and ownership transition.
Tapestry Plummets With Tariff Costs Weighing on Profit Outlook
Offloading Stuart Weitzman will enable Tapestry executives to spend more time and resources on increasing sales at Coach and turning around Kate Spade.