technology / Artificial Intelligence

From Mango to Zalando, fashion brands are using AI tools to produce faster, cheaper and more personalised campaigns — but keeping content on-brand still requires human creativity and strategic control.

The Business of Fashion’s new generative AI tool, trained exclusively on our deep archive of trusted journalism and intelligence, developed in partnership with Quilt AI. Today, we’re inviting our BoF Professional community to test it in beta mode.

Tech giants like Meta and Google are striking big deals and announcing new eyewear partnerships on smart glasses after a decade of failed attempts to make the devices fashionable.

Meta’s $3.5 billion investment in EssilorLuxottica is the clearest sign yet that some of the biggest names in tech and eyewear see smart glasses as a commercially viable category with a long-term future.

AI doesn't see the internet the same way human shoppers do, meaning retailers need to adapt as more consumers turn to AI to find products or even make purchases.

Investor interest in fashion tech is back, but this time, is it more substance than style? Malique Morris joins The Debrief to discuss how startups with real technical expertise and practical AI tools are leading a new wave of innovation.

With the rise of AI, Silicon Valley is going all in on a new generation of startups that promise to radically change how products are made and sold. This time, they’re backing founders with tech chops and are more patient in helping them grow.

The site, co-founded by Julie Bornstein, aims to reimagine online shopping with the capabilities of the large language models underlying AI tools such as ChatGPT.