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BoF Masterclass |The State of Fashion: Beauty Volume 2

Watch on demand a BoF Professional Masterclass that explores the topic in our latest report, “The State of Fashion: Beauty Volume 2.”
BoF Masterclass |The State of Fashion: Beauty Volume 2

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Unrivalled, world class journalism across fashion, luxury and beauty industries.

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Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.


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