Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

US Prices Continued Rise in July as Trump Tariffs Impact Consumer Costs

Trump has spent the last few months directing his ire at economic officials — first at the Fed, and now at the Bureau of Labor Statistics, which collects and reports economic data.
The fashion industry was rocked by Trump's tariff announcements.
On top of a 10 percent universal tariff on all imports, Trump has set higher tariffs for dozens of countries, including the US’s top trading partners. (Getty Images)

US prices continued to rise in July, according to key economic data released on Tuesday, as Donald Trump’s international tariffs shakeup started to impact consumer costs.

Prices were 2.7 percent higher last month compared with a year ago, according to the consumer price index, which measures the prices of a basket of goods and services. Though inflation dipped down in the spring, the annualised inflation rate jumped up 0.4 percent since April.

Though the inflation rate stayed stable between June and July, core inflation, which excludes the volatile energy and food industries, went up 3.1 percent over the last month — a higher pace than what was seen in June.

The report is the latest to show that the US economy is experiencing some turbulence from Trump’s unparalleled shakeup of US trading policy, despite insistence from Republicans that the economy is “firing on all cylinders.”

ADVERTISEMENT

On top of a 10 percent universal tariff on all imports, Trump has set higher tariffs for dozens of countries, including the US’s top trading partners. On Monday, hours before a midnight deadline, Trump delayed enacting steep tariffs on China for another 90 days while negotiations continue.

Although many of these tariffs only went into effect 7 August, Trump’s 10 percent universal tariff, along with higher tariffs on certain industries like steel and aluminium, have been in effect since the spring.

Economists say that it takes time for tariffs to show up in consumer prices. Some retailers have been stocking up their inventory to delay the impact of tariffs and keep prices stable. But the jump in prices suggests that companies have started to pass down costs to customers, as leaders of companies like Walmart, Nike and Macy’s have said would happen.

Tariffs have also hit the labor market harder than economists had anticipated. Data released earlier this month dramatically revised down job figures that initially showed a healthy job market. The government had reported 291,000 jobs were added to the economy in May and June, but the revision brought the total down to 33,000.

The increase in prices and the shrinking labor market has thrown the US Federal Reserve into a tight spot. The Fed’s twin mandate is to maximise employment while keeping inflation in check.

Trump has lambasted the central bank, arguing it needs to cut rates interest rates in order to spur growth. But Fed officials have refrained from a rate adjustment, citing uncertainty about the impact of Trump’s tariffs on prices.

Trump has spent the last few months directing his ire at economic officials — first at the Fed, and now at the Bureau of Labor Statistics, which collects and reports economic data.

The White House cut BLS’s budget, which has forced the agency to downsize its data collection and could ultimately impact the accuracy of its data on pricing and the labor market.

ADVERTISEMENT

Just hours after July’s job figures report showed a sluggish month of job growth, Trump fired Erika McEntarfer, the commissioner of BLS. Citing no evidence, Trump claimed that the job figures “were RIGGED in order to make the Republicans, and ME, look bad.” The move has alarmed some economists who said the move undermines the credibility of the institution.

By Lauren Aratani

Learn more:

Surprise! Why Apparel Prices Are Actually Falling

The latest US inflation data, covering the weeks after the Trump administration’s tariffs kicked in, shows prices for clothing declined at their fastest pace in years. Consumers shouldn’t get complacent though — many experts say sticker shock is still coming.

In This Article

© 2025 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.

Can Hong Kong Reclaim Its Luxury Crown?

Fashion and jewellery brands are playing the long game in Hong Kong, investing in high-profile events and store upgrades despite an exodus of big spenders to rival shopping hubs and the city’s diminishing status as a regional gateway.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Dairy Boy Brings a Connecticut Farmhouse to Soho

The influencer Paige Lorenze opened her third pop-up in New York City over the weekend, selling fleeces, barn jackets and more to thousands of fans who have bought into her Gen-Z-friendly vision of New England-inspired Americana.


VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON