Nike

In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.

After dominating wardrobes for more than a decade, leggings are no longer the go-to bottom for younger shoppers. Activewear brands are scrambling to adapt.

New US tariffs on Vietnamese imports create uncertainty for sportswear and clothing retailers like Nike and Adidas.

A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.

The brand known for its running shoes is making its mark in the basketball business after signing 18-year-old NBA Draft top pick Cooper Flagg.

In their own ways, both companies will provide major updates on how they plan to win back customers.

Dick’s Sporting Goods’ acquisition of Foot Locker will have impacts on the rest of the industry, from brands such as Nike and Adidas to rival retailers like JD Sports.

Brands from streetwear to beauty are connecting with young audiences by turning product drops into fun-filled events involving games, quests and competitions.

The sportswear company is assembling executives and designers to operate the new brand with Skims, with plans to release its first womenswear collection this spring.

Chinese influencers have taken to TikTok to encourage American consumers to buy directly from China, in light of President Trump’s 145 percent levy on the leading manufacturing country.