
Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.


Born from innovation, Burberry is a global luxury brand with a rich British heritage.
Founded in 1856, our brand is underpinned by our founder’s passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today.
Guided by our history of exploration and our shared belief that ‘creativity open spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities.
As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us.
To discover more about our brand values, visit Burberryplc.com
Company Snapshot
New York, New York, United States
Leeds, United Kingdom
London, United Kingdom
London, United Kingdom
Leeds, United Kingdom
Seoul, South Korea
Vancouver, California, Canada



Luxury’s Gulf Between Winners and Losers Is Widening
This earnings season will be critical in determining luxury’s outperformers and laggards, with analysts expecting wide revenue growth results.
Burberry Sales Fall Less Than Expected as Turnaround Gains Traction
Comparable retail sales fell by 1 percent in the first quarter, suggesting CEO Joshua Schulman’s revamp strategy is working.
Burberry Investors See Progress
A year after Josh Schulman became CEO of the British mega-brand. investors say they’re pleased with early signs of recovery even though sales are still falling.
The Executive Briefing: Gen-Z Blues, Quiet Sustainability and One Big Sneaker Deal
This month, amid a lull in Trump’s trade war, two giant sneaker retailers merged, beauty’s Gen-Z strategy showed its age and fashion updated its sustainability pitch. Read on for your concise breakdown of May’s key developments from executive editor Brian Baskin.
The Executive Briefing: Gen-Z Blues, Quiet Sustainability and One Big Sneaker Deal
This month, amid a lull in Trump’s trade war, two giant sneaker retailers merged, beauty’s Gen-Z strategy showed its age and fashion updated its sustainability pitch. Read on for your concise breakdown of May’s key developments from executive editor Brian Baskin.
Trump Tariffs Hit European Luxury, Shares Tank
LVMH and Hermès stock fell about 3 percent and 4 percent respectively, in line with sector peers including Kering, Prada and Burberry, after the US president announced a 50 percent duty on imports from the European Union.
5 Fashion Brands That Dominated the Met Gala Social Conversation
Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.
Burberry’s Reset Begins to Click
The British luxury giant is cutting jobs after full-year profit swung to a loss and quarterly sales fell 6 percent. But shares soared as investors endorsed its latest turnaround attempt under new management.
Burberry Cuts Jobs as Full-Year Profit Swings to Loss
Sales fell 6 percent in the first three months of 2025, suggesting that the brands latest turnaround attempt is gaining some ground with consumers in a tough market for luxury goods.
This Week: Is Burberry’s Turnaround a Go?
The British luxury brand hopes to top low expectations for a second quarter.
Top 10 Shows of the Season
Duran Lantink leads BoF’s list of best shows from the Autumn/Winter 2025 season.