In their quest to see to the growth of the business of fashion in Africa, the conveners of Africa Fashion League, have returned to engage and empower upcoming fashion designers through the challenge.
Initiated formally in 2018, AFL90MinutesChallenge has hosted over 50 contestants in the last 2 years. This year, the contest will have 30 finalists except where the board introduces wildcards, which is not unlikely.
The contest returns in 2021 bigger and better, with industry Giants listed on the panel. The challenge is better organized and more fluid with the support of brands like OSC Career Institute, Derayo Vocational, Kola Kuddus Couture and a host of others, we are set for a bigger competition.
The 90 minutes challenge was created to identify young tailors who can create the most marketable apparel within the shortest possible time.
Contestants are expected to bring out their best in a one-day event within a stipulated period of time using the same limited resources (90minutes).
The finals will be characterized by a runway show, musical performances and a brief award ceremony. Primary broadcast platform is online.
Winners will go home with prizes ranging from industrial sewing machines to fashion business courses worth over two million naira.
Taiwo Adeleke won the maiden edition in 2018 and has since upgraded his business. Adaeze Tabernacle Solomon won the Covid edition in 2020, she was inspired to get her business started and even has a fashion school. She has been on two major runways since.
Speaking to the press, the convener, Mr. Adebayo Ilupeju said the objective is to ultimately get Africans out of poverty and create employment for the youth across the continent.
The project is open for sponsorship and support as we plan to do more in the area of empowerment.
Registration is now open to Nigerians for Season 3. Register here: http://afrikafashionleague.com/90minuteschallenge/