Banker turned fashion entrepreneur, Mrs. Rita Ebofin, made her exit from the industry from Unionbank to pursue her passion in the fashion world after proving her worth in the financial sector.
Her passion in fashion started way back as a little girl in the primary school where she got involved in sewing with needle and thread in home economics.
She opened a shoe shop – Strictly Shoe Concept in Kaduna in 2016, where she brings in shoes strictly from Italy, UK and the US.
Most shoe lovers in Kaduna and Abuja patronize the shop because of the quality and durability.
After leaving the banking industry, she enrolled in Sahara Fashion Academy, run and managed by Mr. Olawunmi Adeoba.
Her success in this business will not be complete without mentioning how Mr. Adeoba encouraged and motivated her all through the process and finally handed her over to Miss Karen Kave, who took her in the female native class after going through the men’s classes.
While in the fashion school, she was determined to make her brand different from the usual Ankara styles.
She wanted to come up with a brand that is playful, casual, corporate, classy, chic, sassy, and daring.
What other fabric would give these looks other than DENIM?
She dreamt of being known outside Kaduna, outside Nigeria, and beyond Africa. Ankara fused with Jeans is not something new but she was determined to take it far and wide.
Fashion and style have taken a different but positive turn in recent times that is where House of Soritz comes in.
House of Soritz started business in July 2019 and is best known for men, women and children’s Ready-To-Wear (RTW) designs in Ankara and denim combo styles- something different from what you already have in your wardrobe.
Why denim and Ankara?
The answer is obvious: denim never goes out of style and this caused a spark in our creative minds.
The big dream here is to ensure that the internationally accepted fabric – the denim is fused with our African print, the Ankara to make you feel connected to two worlds (Western and Africa) and experience that oneness yet feeling very comfy and confident! We will say enjoying the better of two worlds!
There are so many amazing designers in the country today and all over the world too.
According to the CEO, their current focus in the fashion business is to have access to Western markets.
The fusion with denim will not be seen as a traditional wear any longer and they are looking forward to working with Fashion organizers to display their collections at exhibitions and fashion shows.
The brand is also working on designs that will stretch from combining only Denim and Ankara to adding flavours with Chiffon, Organza, laces, and satin to make it so daring yet easy to wear to any event.
The beautiful aspect of the brand is that it can be worn with sneakers.
“Have you ever considered putting on boubou or Kaftan and then sneakers…. DARING isn’t it?”, she asked
“African Fashion has evolved to a different level that is sometimes indescribable. We have amazing and creative designers but our fashion should not end in the local markets”. ~ Rita Ebofin
“African Fashion should move out of their comfort zone and work with popular Western designers.
Kendall Jenner, Gigi Hadid, and Cara Delevingne should wear African attires on the runway someday.
Michael Kors or Gucci should collaborate with African designers and display in their stores and participate in private runways too. That is my dream for African Fashion”, she said.
Our New Collections was inspired by what is happening in the world today especially with the Covid -19 Pandemic.
We wanted to come out with designs that are friendly and easy to wear and make you forget the damages the pandemic has caused in the world by putting big smile on people’s faces, make you colorful and forge ahead.
Rita is an active member of SheTrade, a UK aid initiative for women owned businesses all over the world, Techwomen, ECommConnect, PAWEN (Pan African Women Empowerment Network), and Naija Fashion Collectives initiated by popular Fashion illustrator, Omonigho Aito-Imonah, where different people in Fashion exchange ideas.
Contact House of Soritz at
Facebook: House of soritz
Tel: 07080555532, 08099516555