Local actors, film directors, television personalities, sportsmen and media turned out in style at the NIVEA MEN launch celebration held on 15 November 2017 at The Marabi Jazz Club in Maboneng, Johannesburg.
“NIVEA MEN is the leading men’s grooming brand in South Africa and continues to drive innovation to answer men’s needs more effectively. Not only did the brand launch its revolutionary new Body Deodorizer on the night, but the new television commercial for this product was shown to guests for the first time. The commercial was filmed in South Africa, directed by award-winning film director Zwelethu Radebe, features local personality Loot Love as the hype women, as well as actors Nkanyiso Ndayi and Ntsiki Mkhize, all of whom attended the launch event to celebrate.
Speaking at the event, Marketing Manager, Samantha Geyle said, “Since 1922 NIVEA MEN has been providing male grooming expertise and continues to innovate, finding better ways to fulfil men’s needs. An example was the NIVEA MEN Face Creme, which was launched following research which showed that South African men were looking for a simple and affordable face care product. In just one year this launch doubled the number of male grooming products sold in South Africa. The new Body Deodorizer is predicted to be very popular, delivering 5 times more sprays per can versus a regular deodorant* and the fresh feeling men look for in a deodorant.”
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NIVEA MEN. IT STARTS WITH YOU.
* Contains over 500 sprays which is 5 times more sprays than a NIVEA 150ml aerosol spray.