With the African fashion industry going through what feels like a renaissance, there is a lot of fire under designer’s asses to deliver fresh, creative designs that will keep them afloat and their target market satisfied.
This seems to be an easy feat for South African fashion designer Gert-Johan Coetzee, whose ethereal designs have penetrated the Nigerian fashion scene with a loud yet feminine and elegant bang.
His designs and collections merge diverse styles and textures to create ethereal, yet bold ensembles that make perfect garms for that red carpet outing, black-tie event or special date night.
His high-volume gowns have earned him ‘fashun gawd’ status locally and internationally. It’s no wonder his celebrity clientele include international stars such as Kelly Rowland and Kourtney Kardashian, amongst a growing list of our Nigerian it girls such as Stephanie Coker, Toke Makinwa and Tiwa Savage.
It’s very clear that there is a lot of thought and planning that goes into each design, and Gert-Johan Coetzee backs this up saying:
“Every dress I make is like my child, so I feel very happy when it makes the woman who wears it feel beautiful.
As with any celebrity client, I take my cue from what she has worn before to get a sense of what she likes and what parts of her body she likes to show off.
I consider that any dress I make her may be photographed a lot, so I make sure it will look good under camera flashes.”
A proud champion for African fashion, he creates opportunities for young aspiring designers, and also dedicates every collection to a social cause, using the power of his fashion platform to raise awareness for issues dear to his heart. A recent example being the auction he held for the benefit of The Princess Project South Africa.
Gert-Johan Coetzee will be showcasing for the first time at Lagos Fashion and Design Week this Friday and we are definitely looking forward to seeing his interpretation of SS/17.
By Damilola Animashaun for Kombini.