Lui clothing has been friends to us since God knows when, so when the SS18 collection finally berthed; we knew there was no letting it just pass.
Let’s tell you a little about Lui first, a contemporary women’swear brand, based in the heart of Enugu, Eastern Nigeria. Only three years in the game, Lui has continued to grow as a brand both creatively and aesthetically.
About the Collection
rɪˈzɪlɪəns/: noun – the capacity to recover quickly from difficulties; toughness.
In Nkem Aka, the creative Designer at Lui Clothing Nigeria’s words “The journey of a thousand miles they say, begins with one step. It doesn’t matter how you get there, whether you race through it or crawl, it all starts with one step”.
“The road to recovery from what life throws at you is an enlightening one, each day comes with a new experience and a hurdle to cross, and these experiences begin to mold us into shapes and forms of the people we become tomorrow”, she added.
Each piece shows strength through the cuts, lines and structures to depict how life twists, cuts and molds us into the beautiful pieces that we become.
See image below;
The collection goes from structured to soft feminine looks and silhouettes, 3D florals handcrafted, super lush fabric and soft pastel colour story all coming together to show our own definition of Resilience.
Resilience is (R)ecovery
Resilience is (A)rt
Art direction: @call_me_luii
Shot by: @call_me_luii
Make up: @_beautybynora