Tyler Haney

Direct-to-consumer pioneers are refashioning themselves with new logos, slogans and revamped product lines to broaden their reach and build a legacy, without fully abandoning their original propositions.

The embattled athleisure brand has mounting cash problems, Sourcing Journal says.

The serial entrepreneur shared with BoF how Joggy, a line of energy supplements and balms, is using her web3 platform, Try Your Best, to build community and circumvent challenges faced by direct-to-consumer brands, like rising customer-acquisition costs.

The founder’s surprise return to the troubled activewear label after a sudden exit is the latest twist in a saga that underscores the issue with creative leaders who lack the operational savvy to take a start-up to the next level.

From Outdoor Voices to Thinx, the gap between a female-run company's shiny brand and the messy realities of many a start-up business can become a liability.

After stepping down from her role as chief executive, the founder of the direct-to-consumer activewear brand is now leaving the company altogether.

Existing investors, including General Catalyst, have provided a lifeline for the activewear label, which continues to lose money on customer acquisition as it struggles to broaden its audience.

The unexpected success of a seemingly niche item has strengthened the already-powerful Outdoor Voices brand. However, the label has a way to go in terms of scaling.

The brand that helped define the athleisure aesthetic faces stiff competition from new labels and activewear giants. Founder Tyler Haney says she has a plan to stand apart, including the launch of its first swimwear line.

Jean Touitou of A.P.C. and Tyler Haney of Outdoor Voices talk to BoF about why their partnership makes perfect business sense.