Lululemon Athletica

Rising prices, shifting consumer tastes and manufacturing scandals are eroding trust in luxury, giving counterfeiters and dupe-makers new opportunities to win over shoppers seeking style at a more accessible cost, writes Andrea Felsted.

After dominating wardrobes for more than a decade, leggings are no longer the go-to bottom for younger shoppers. Activewear brands are scrambling to adapt.

Unlike typical IP battles, Lululemon’s dispute with Costco is playing out in the court of public opinion — where consumers increasingly favour dupes over pricey originals.

Chinese influencers have taken to TikTok to encourage American consumers to buy directly from China, in light of President Trump’s 145 percent levy on the leading manufacturing country.

This month, ominous trade signals and dismal luxury sales made for a bleak present, while designer appointments and AI innovations pointed towards the future. Read on for your concise breakdown of March’s key developments from executive editor Brian Baskin.

While other Western brands are fading, the Canadian yoga wear maker can’t expand fast enough on the mainland.

The rise of wide-leg jeans is sparking a transformative shift in fashion, prompting brands like Gap, Madewell, and Lululemon to expand their offerings as consumers purchase complementary items, driving increased sales and reshaping wardrobe choices among teens and young women.

Gap, Foot Locker, Abercrombie and other retailers issued cautious outlooks for the remainder of the year even as they reported strong second-quarter sales. It’s the latest indication that all is not well with American consumers.

In an era of soaring prices for luxury accessories, cheap, utilitarian nylon purses from brands like Lululemon and Uniqlo have become some of fashion’s most sought-after items.

The activewear brand’s revenue rose 24 percent year-over-year to $2 billion, reflecting growth driven by China, a successful loyalty programme and new categories