Tapestry Inc

After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.

Kering and Burberry top the luxury ranking in this year’s BoF Sustainability Index, while Prada, Capri, Richemont and Tapestry lag.

Disrupted supply chains and high unemployment do not bode well for the all-important Christmas shopping period.