Elf Beauty Inc.
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Beauty Chases Its New Rocket Ships
As companies lower their forecasts, brace for tariffs and undertake layoffs, the industry is realising its tried-and-true categories and markets will need reinforcements.
This Week: How Far Does the Power of Brand Go?
On Running and Tapestry report earnings this week amid rising inflation and cautious consumers. Following strong performances from Ralph Lauren and E.l.f. Beauty, these results will continue to test whether brand power is a match for economic uncertainty.
This Week: How Far Does the Power of Brand Go?
On Running and Tapestry report earnings this week amid rising inflation and cautious consumers. Following strong performances from Ralph Lauren and E.l.f. Beauty, these results will continue to test whether brand power is a match for economic uncertainty.
Trump’s Tariffs: Beauty’s Winners and Losers
President-elect Donald Trump's idea to ratchet up tariffs on foreign-made goods could mean a hit to supply chains, margins and overseas sales for beauty brands like E.l.f. Cosmetics and Jolie.
From Coachella to Stagecoach: Inside Beauty’s Big Bet on Festival Season
Beauty labels hope to court the concert set for both brand awareness and trendsetting opportunities.
The Center Invests in Claudia Sulewski’s Brand Cyklar
The company behind Naturium’s recent sale adds the body care brand to its portfolio.
How E.l.f. Made a Comeback
E.l.f. used Tiktok to become a Gen Z favourite. Now the brand wants to turn its new fans into lifelong customers, with a little help from Alicia Keys.
