olaplex

Now in its third year, The Business of Beauty Global Forum kicked off its second day with conversations around community, culture and brand-building, featuring E.l.f. CEO Tarang Amin, influencer Mikayla Nogueira and Pattern Beauty founder Tracee Ellis Ross.

Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.

Puig and Space NK are cashing in on their ability to tap the growth of hot new products, while L’Occitane, Olaplex and The Estée Lauder Companies are discovering how quickly the shine can come off even the biggest brands.

Typebea was created as a joint venture with Australian beauty entrepreneur Anna Lahey.

The European Commision has put one of the skin care industry’s most popular ingredients under review. If the new law passes, brands will have up to 3 years to reformulate existing products and take a new approach to ever-expanding international portfolios.

Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now they need to figure out new ways to find customers.

From her vantage point as managing partner at a global private equity firm, Glynn explores for The State of Fashion: Beauty the enduring opportunities beauty provides investors.

CEO JuE Wong called 2023 a “reset” year for the company, after fourth-quarter sales fell 21 percent year-over-year to $130 million.

The popular hair care brand, at one point valued at over $10 billion, built a powerful community of superfans with its novel ingredients and claims to restore broken bonds. But stiff competition and unsatisfied customers have taken a toll.

CEO JuE Wong called the the claims “frivolous.”