performance-marketing

A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.

As paid marketing on Meta gets cheaper and easier to target customers, brands are getting more strategic about the content that attracts consumers at different points in their shopping journey.

International visits to the US are falling fast due to tariffs and growing tensions between America and the rest of the world. The silver lining for retailers: they’ve been down this road before.

This month, BoF Careers provides essential sector insights to help marketing professionals decode fashion’s creative and commercial landscape.

Executives and creative leaders from brands including Marc Jacobs, Calvin Klein, Tory Burch, Tom Ford, J. Crew, Noah and Canada Goose, among others, joined BoF President, Nick Blunden, and Lyst CEO, Emma McFerran, for a dinner in New York City.

Start-ups like Quince and Italic that sell affordable basics made in the same factories as high-end brands are generating massive growth in appealing directly to middle-class shoppers who don’t want to resort to Shein hauls.

The recent closure of some of fashion’s buzziest brands laid bare the many hurdles facing even the most promising designers. But it is still possible to scale a small label, even in today’s tough environment. In part one of this series, BoF Insights spoke with brands and investors and drew upon its own advisory experience to outline how to translate cultural heat into commercial success.

TikTok was once thought of as the anti-Instagram where influencers stopped being polite and started getting real. Now that it has matured, brands are adapting to a new reality.