
Erdem
Erdem was founded in 2005 in London by designer Erdem Moralioğlu. The luxury fashion brand is known for its sharp shapes and floral prints.


Established in London in 2005, ERDEM has come to be synonymous with versatile yet powerful femininity. Founder Erdem Moralioglu trained at the prestigious Royal College of Art in London where he remained to launch the label following his graduation. Known for his use of experimental textiles, vibrant prints, and detailed craftsmanship, Erdem has created a beautiful world of the delicate mixed with the bold.
ERDEM has received numerous accolades over the years, including the 2008 British Fashion Council’s Fashion Forward Award; the 2010 inaugural Vogue / British Fashion Council Designer Fashion Fund Award, the 2012 British Fashion Council’s New Establishment Award, the 2013 British Fashion Council’s Red Carpet Award, the 2014 British Fashion Council’s Womenswear Designer of the Year Award, the 2015 British Fashion Council’s Establishment Designer Award, the 2016 Fashion Group International Fashion Star Award and most recently the Canadian Arts & Fashion International Canadian Designer of the Year Award.
ERDEM is sold in over 170 of the most exclusive retailers, including Barneys New York, Bergdorf Goodman, Dover Street Market, Selfridges, Harvey Nichols and Le Bon Marche.
After launching an E-commerce store in 2014, the label opened its debut flagship store in London’s Mayfair in August 201
Company Snapshot
London
London HQ
London, UK
London, UK
London (Greater)

The Value of London Fashion Week
Daniel Lee’s refocused Burberry won over plenty of eyeballs, but London’s purpose in the fashion ecosystem is more about incubating rising talents like Dilara Findikoglu and S.S. Daley than earned media value, writes Susanna Lau.
London Designers Keep Calm and Carry On Being Creative
At London Fashion Week, designers largely stomached the market slowdown and got on with it, writes Susanna Lau.
In London, Creativity Under Dark Clouds
The British Fashion Council is celebrating London Fashion Week’s 40th anniversary. The city is still a hotbed of design talent but it’s tough times for young labels, writes Susanna Lau.
At London Fashion Week, Mitfords and a Megabrand
Susie Lau reports from London, from Erdem Moralıoğlu’s deft mining of Chatsworth to Daniel Lee’s sophomore outing for Burberry.
In London, Heaven and Earth
From Simone Rocha to Molly Goddard, the designers that stood out most pulled things back, or pushed them to new heights, writes Susanna Lau.
From Darkness to Light in Post-Elizabethan London
From Simone Rocha to Richard Quinn, key shows on either side of the Queen’s funeral grappled with darkness and light, writes Susanna Lau.
London’s Cauldron for Creativity
London Fashion Week was a more regional affair this season, but the city’s young talents held the fort, punching well above their weight, reports Susanna Lau.
In London, Space for the Next Generation
Nensi Dojaka, Supriya Lele and Harris Reed were among the upstarts that popped during London Fashion Week, but it was more experienced hands like Simone Rocha who truly triumphed.
Erdem Launches Menswear Line for Spring 2022
The British label best known for its romantic designs for women is moving to capture a slice of the $344 billion menswear market.
What Happened to Fashion Week in Four Charts
In recent years, hundreds of designers have stopped showing at fashion weeks in New York, London, Milan and Paris. BoF analysed two years of shows to understand the scale and shape of the exodus.