Phlur to Launch in Australia and the Middle East
The fragrance brand, recently acquired by TSG Consumer Partners, will roll out its range of perfumes, mists and body care in Australia’s Mecca from Aug. 26 and in Sephora Middle East from Sept. 15.
Brennan Kilbane
Shiseido’s Identity Crisis
Japan’s largest beauty conglomerate has had a difficult time adjusting to the shifting cosmetics market, prompting a series of pivots and restructurings. Moving forward may require breaking with past mistakes.
Can Deodorant Be a Luxury Product?
Deodorant makers like Salt and Stone or Papatui are infusing their formulas with high-quality scents to elevate their offering amid a greater perfume boom — and a looming sense of fine fragrance fatigue.
Beauty
Walmart’s Vision of Beauty for Everyone
With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.
Walmart’s Vision of Beauty for Everyone
With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.
Ty Haney Is Back at the Helm of Outdoor Voices
Five years after exiting the activewear label she founded in 2013, Haney will rejoin Outdoor Voices as ‘founder, partner and co-owner’ after spearheading its rebrand this year.
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The News in Brief
Shiseido Sales Slide 7.6%, Profits Improve on Cost-Cutting Plan
The Japanese beauty giant reported a sales decline in the first half of the year 2025 but a 21.3 percent increase in its operating profit as it implements a turnaround.
Il Makiage Owner Oddity to Launch New Brand, Lifts Full-Year Outlook
The US company’s net revenue grew 25% in the second quarter 2025 as it gears up to launch a new dermatological skin and body brand in the fall.
Fenty Beauty Launches in India With Sephora and Tira Beauty
The LVMH-owned cosmetics label has signed an exclusive deal with Reliance Retail to launch Fenty Beauty and Fenty Skin online and in 50 doors.
Addiction Tokyo to Cease US Operations
The Japanese makeup brand announced plans to ‘wind down’ its US business amid tariff uncertainty and parent company Kosé Corporation’s lagging sales in North America.
Interparfums Sales Decline Due to Pressure in the US
The fragrance manufacturer and distributor cited a perfect storm of macroeconomic headwinds, tariffs and the discontinuation of its Dunhill license for its mixed results.
Lashify Taps Isamaya Ffrench as Global Brand Ambassador
The brand, known for its proprietary false eyelashes, has hired the makeup artist to shape its creative direction.
Typology Pushes Further Into US With Hair Care Launch
The DTC French skincare label will sell its five hair care products, which are available in France, on its US website from June 10.