Volkan Yilmaz is the creator behind online persona Tanner Leatherstein, which has made him a notable authority on leather craftsmanship. Known for his viral videos, Yilmaz dissects high-end leather goods to assess their true value, captivating millions with his candid evaluations. His work challenges the luxury industry's pricing, urging customers to reconsider the worth of their purchases.
Yilmaz’s journey into leatherwork began at age 11 when he crafted his first sheepskin jacket. Over 25 years, he honed his skills, deeply influenced by his family's leather craftsmanship tradition in Turkey. His expertise expanded when he moved to the United States, where he founded Pegai, a leather goods brand in Dallas. Yilmaz’s curiosity about luxury products' true value led him to purchase and deconstruct items from renowned brands like Louis Vuitton and Chanel, providing transparent cost breakdowns that reveal luxury labels’ significant markups.
His insightful critiques have not only earned him a dedicated following but also sparked important conversations about consumer awareness and product authenticity. Yilmaz’s meticulous approach in evaluating leather quality, from the finishes used by Hermès to the mass production methods of other luxury brands, underscores his commitment to educating the public on the intricacies of leather goods.
Through Tanner Leatherstein, Yilmaz continues to advocate for higher standards in leather goods and more informed purchasing decisions, reshaping how customers perceive luxury brands, making him a significant new voice in the fashion industry.
VITAL STATISTICS
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
