The Victoria’s Secret Fashion Show Will Return in 2025
The lingerie giant used an Instagram teaser to announce that its glitzy fashion show will be back on the runway for the second year in a row following a hiatus.
Haley Crawford
From Critic to Craftsman: Tanner Leatherstein’s Next Chapter
The social media commentator, known for deconstructing and analysing the quality of leather handbags online, is joining Stow London as director of craftsmanship.
Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign
The beauty brand’s chief marketing officer Kory Marchisotto spoke to The Business of Beauty about the ad and its aftermath. “There is a big gap between our intention and how this missed the mark for some people,” she said.
Brands Are Using OnlyFans Stars to Make Sex Sell, Again
After years of risk aversion, brands are returning to more sex-centric advertising. The new twist on the age-old tactic incorporates everything from OnlyFans creators to steamy novels.
Unpacking Fashion’s New AI Marketing Toolkit
From Mango to Zalando, fashion brands are using AI tools to produce faster, cheaper and more personalised campaigns — but keeping content on-brand still requires human creativity and strategic control.
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The News in Brief
Bold Management Acquires Influencer Agency The Digital Prototype
The deal bolsters Bold’s talent management capabilities in France.
The Independents Acquires Design Studio 2x4
The New York and Beijing-based studio has joined the global communications giant, bringing The Independents’ cross-functional roster to 18 agencies.
Together Group Acquires Digital Studios Imerza and Visualisation One
Together Group, parent company to Purple PR, has acquired animation and technology studios Imerza and Visualisation One to enhance its immersive digital experience capabilities.
Vogue Editor Polly Mellen Dies at 100
The Connecticut-born editor, known for her close work with Diana Vreeland and Richard Avedon, has died.
Skims Opens First NYC Flagship
The shapewear brand, co-founded by Kim Kardashian and Jens Grede, unveiled its first New York City flagship on 5th Avenue.
Harper’s Bazaar Debuts New Podcast ‘The Good Buy’
The publication will be releasing the first episode of its new weekly fashion-focussed podcast on Nov. 22.
Louis Vuitton Opens Temporary NYC Flagship Store
The luxury brand has opened a five-story retail location complete with a café, chocolate shop and VIP suites as a temporary replacement to its Fifth Avenue flagship, which is currently undergoing renovations.