Ulta Beauty

The largest beauty retailer in the US announced it will not renew its shop-in-shop partnership with Target. While initially popular, poor execution, changing shopping habits and overlap between the two stores’ locations and customers brought the collaboration to a halt, experts said.

Ten years after they failed to catch on outside Asia, Korean cosmetic brands are bringing TikTok virality and expanded shade ranges back to the West in the hopes they can ride K-beauty’s second wave to success.

DIBS Beauty says it’ll be “the top-selling Ulta brand” in 2026, and that its new double-sided mascara is key to unlocking the number one spot. Is that even possible?

Founder Alexandra Keating spoke to The Business of Beauty about the funding round, which included L’Oréal’s venture capital arm BOLD among other notable investors, and how it will power the prestige body care line’s next phase of growth.

Fragrance may be booming, but the premium category has cratered compared to high-end niche perfumes and affordable body and hair mists that have become an expansion focus for brands.

From ‘Smurfs’ to ‘Jurassic World Rebirth’, big-budget films are an increasingly popular marketing tie-in for beauty companies — especially when their founder is also a star.

From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.

The US retailer’s surprise buyout of the London-based upmarket chain is in line with its recent business overall, which puts global expansion at the core of future growth.

Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.

After seeing how beauty's youngest customer has been drawn to Drunk Elephant’s bright, colourful packages, labels are pushing a string of vibrant launches to capture shoppers’ attention.