Faran Krentcil

The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help.

Flamingo, a brand under the Harry’s shaving umbrella, debuts a Merit Badge with the Girl Scouts of the USA for “body appreciation.”

DIBS Beauty says it’ll be “the top-selling Ulta brand” in 2026, and that its new double-sided mascara is key to unlocking the number one spot. Is that even possible?

In 2016, musician Hayley Williams of the band Paramore and hair stylist Brian O’Connor launched the the hair colour line Good Dye Young — and watched it tank. Today, the rebooted brand is finally turning a profit, its founders told The Business of Beauty.