LVMH Moët Hennessy - Louis Vuitton

Emma Stone’s Vuitton-only shoot was billed as an artistic tribute — not a commercial deal. Yet it highlights the increasingly blurred lines between the brands that fund fashion magazines and the images they publish.

Tapping into the viral bag charm craze is ‘sensibly opportunistic’ for luxury companies that might as well ‘make some money off the back of it,’ said Neil Saunders, managing director at analytics firm GlobalData.

In a changing industry, today’s talent is seeking more from employers. BoF Careers asked over 1,000 global fashion professionals which companies they most want to work for in 2025 — and why. Here are the results.

Sales in the group's critical fashion and leather goods division — which includes flagship brand Louis Vuitton — fell 9 percent in the latest quarter. The group is fending off challenges across key units.

This earnings season will be critical in determining luxury’s outperformers and laggards, with analysts expecting wide revenue growth results.

LVMH is expected to report another quarter of falling sales. With a creative revamp underway at Dior and new management in place at Moët Hennessy, the group’s biggest and most profitable brand is facing scrutiny.

The $2.7 billion acquisition was intended to strengthen the department stores’ positions as luxury giants, but now both are struggling against competitors like Nordstrom and Bloomingdale’s.

Louis Vuitton’s latest Shanghai store is a 30-metre-high, ship-shaped experience called ‘The Louis.’

The luxury goods maker is reeling from a sharp downturn in the €364 billion industry — and questions about succession are growing louder.

There’s no denying that the biggest luxury brands badly need a creative reboot. But while the designers who got the top jobs are more than qualified, the lack of female representation speaks to deficiencies in how the industry considers its talent pipeline, writes Imran Amed.