body-care

At clinics like 'Wanna Be Taller' in Turkey, male patients are arriving in droves from all over the world to endure an expensive, bone-breaking procedure promising to increase their height as much as nine centimeters.

The Estée Lauder Companies, which is behind global beauty brands including Bobbi Brown Cosmetics, Clinique, Jo Malone London, La Mer and Tom Ford Beauty, has new leadership driving strategic change and innovation in the workplace. BoF speaks to Pernilla Nyberg, SVP and general manager of UK & Ireland, to learn how the company is engaging and supporting its employees amid the change.

Deodorant makers like Salt and Stone or Papatui are infusing their formulas with high-quality scents to elevate their offering amid a greater perfume boom — and a looming sense of fine fragrance fatigue.

With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.

As online marketplaces grow, speciality and mass retailers face mounting pressure. With assortments blending and channels blurring, standing out is only getting harder.

The attention-grabbing new store on London’s Oxford Street is the British chain’s most ambitious gambit yet, and joins a flock of global beauty retailers debuting flagships packed with experiential elements.

The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.

Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.