Diana Pearl

The influencer Paige Lorenze opened her third pop-up in New York City over the weekend, selling fleeces, barn jackets and more to thousands of fans who have bought into her Gen-Z-friendly vision of New England-inspired Americana.

Emma Stone’s Vuitton-only shoot was billed as an artistic tribute — not a commercial deal. Yet it highlights the increasingly blurred lines between the brands that fund fashion magazines and the images they publish.

Three friends with no fashion background built a $100 million retail business in Washington, DC by doing what Farfetch and Matches Fashion couldn’t: defining their customer and sticking to their preppy aesthetic.

TikTok stars are seeking prestige and credibility from publications like Vogue and The New York Times — trading viral moments for lasting influence. But to be effective, influencers and publicists alike need to consider if their talent is actually news-worthy.

With a new app and refreshed website, the influencer monetisation platform is looking to rebrand itself as a shopping destination in its own right.

Pyjamas are increasingly finding their way out of the house, as sleepwear and apparel labels alike roll out more fashion-style marketing and multi-use sets. For brands, it’s a multi-million dollar opportunity that’s only just begun to be tapped.

Brands, podcasters and influencers with massive followings are joining the platform. But some veterans say that growth comes at a price.

Once dismissed as lowbrow entertainment, “The Real Housewives” has quietly transformed into fashion’s guilty pleasure. Diana Pearl joins The Debrief to unpack how reality TV’s most famous franchise found itself embraced by brands, consumers and even luxury insiders.