apparel

Emerging labels like Kallmeyer, TWP and Studio Nicholson are capturing high-spending shoppers with premium quality at accessible prices, forcing the industry to rethink what luxury means in 2025.

Five years after exiting the activewear label she founded in 2013, Haney will rejoin Outdoor Voices as ‘founder, partner and co-owner’ after spearheading its rebrand this year.

In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.

From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.

US President Donald Trump shifted the deadline for tariffs to go into effect to Aug. 1, and turned up the heat with fresh rates and new threats. In some ways, it’s Liberation Day, part two — but fashion needs certainty more than ever.

Turkish fast-fashion giants LC Waikiki, Koton and DeFacto have rolled out hundreds of stores in high-growth, high-risk frontier markets like Albania, Uganda and Mongolia where rivals H&M and Zara have little or no presence.

Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.

The latest US inflation data, covering the weeks after the Trump administration’s tariffs kicked in, shows prices for clothing declined at their fastest pace in years. Consumers shouldn’t get complacent though — many experts say sticker shock is still coming.