TOTEME
TOTEME is a style universe with a singular aesthetic. Based in Stockholm, the label explores the appeal of a modern uniform through distinct design cues, meticulous craftsmanship, and methodic repetition. Inspired by women’s lives and needs, the ambition is to define a dress code and wardrobe that backs their purpose.
With a clear point of view and design DNA, the edit revolves around focused options and signature styles. It’s iconic pieces with a strong identity, styled and proposed for different occasions. The look is precise and considered, defined by distinct silhouettes, perfected cuts and elevated fabrics. Pieces are subtly refined and tweaked over time for a well-curated wardrobe that transcends trends.
TOTEME was founded by Elin Kling and Karl Lindman in 2014.
Company Snapshot
Stockholm (SE)
Stockholm (SE)
Stockholm (SE)
Stockholm (SE)
Paris, Ile-de-France (FR)
Stockholm (SE)
Stockholm (SE)
Luxury Has Lost the Plot — and These Brands Are Picking Up the Slack
Emerging labels like Kallmeyer, TWP and Studio Nicholson are capturing high-spending shoppers with premium quality at accessible prices, forcing the industry to rethink what luxury means in 2025.
Why Fashion Is Maxing Out on Minimalism
The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.
Why Fashion Is Maxing Out on Minimalism
The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.
Off-White, Toteme to Show at New York Fashion Week
The schedule includes around 60 designers, down from around 70 for Autumn/Winter 2024 in January.
The Secrets Behind Totême’s Success
Founders Elin Kling and Karl Lindman built a €100 million global business selling luxe staples, from cashmere coats to striped turtleneck sweaters. Now, their label is embarking on its next chapter, opening a string of new stores and launching a jewellery line.
The Secrets Behind Totême’s Success
Founders Elin Kling and Karl Lindman built a €100 million global business selling luxe staples, from cashmere coats to striped turtleneck sweaters. Now, their label is embarking on its next chapter, opening a string of new stores and launching a jewellery line.
Power Moves | Karla Otto Announces Co-CEOs, Valentino Names Chief Brand Officer
This week, Karla Otto is succeeded at her eponymous PR label by co-CEOs, while Valentino appoints its first chief brand officer.
How Three Influencers Built Legitimate Fashion Brands
The influencers behind Totême, Midnight 00 and The Attico have built respected multi-million-dollar businesses without resorting to blatant associations with their personal brands.
Announcing Bershka, The Modist & Totême
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
