Phlur to Launch in Australia and the Middle East
The fragrance brand, recently acquired by TSG Consumer Partners, will roll out its range of perfumes, mists and body care in Australia’s Mecca from Aug. 26 and in Sephora Middle East from Sept. 15.
technology / Big Tech
Big Tech and Fashion Think They’ve Finally Figured Out Smart Glasses
Tech giants like Meta and Google are striking big deals and announcing new eyewear partnerships on smart glasses after a decade of failed attempts to make the devices fashionable.
Technology
How Investors Fell Back in Love With Fashion Tech
With the rise of AI, Silicon Valley is going all in on a new generation of startups that promise to radically change how products are made and sold. This time, they’re backing founders with tech chops and are more patient in helping them grow.
How Investors Fell Back in Love With Fashion Tech
With the rise of AI, Silicon Valley is going all in on a new generation of startups that promise to radically change how products are made and sold. This time, they’re backing founders with tech chops and are more patient in helping them grow.
Google Illegally Monopolised Some Ad Tech Markets, Judge Rules
A federal judge has ruled that Google illegally monopolised some online advertising technology markets, the latest antitrust setback for the company and a challenge to its main source of revenue.
TikTok Is Restoring Service in the US
The ByteDance-owned platform allowed users back on its app on Sunday following President-elect Donald Trump’s promise to grant an extension on the ban.
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Technology
TikTok Goes Dark for US Users, App Stores Remove Platform
TikTok on Saturday suspended its services for US-based users while Apple Inc. and Google removed the platform from their mobile app stores to avoid penalties under a new law, as the social media company awaits a possible reprieve from President-elect Donald Trump to continue operations.
TikTok Goes Dark for US Users, App Stores Remove Platform
TikTok on Saturday suspended its services for US-based users while Apple Inc. and Google removed the platform from their mobile app stores to avoid penalties under a new law, as the social media company awaits a possible reprieve from President-elect Donald Trump to continue operations.
The Best of BoF 2024: Finding Technology’s Value
Technology was forced to prove its worth this year as businesses sought practical use cases for AI and data analytics amid a tough consumer environment that brought a few high-profile businesses crashing back down to earth.
Fashion and Beauty Need to Prepare For a TikTok Ban
The app is running out of options as the January 19 deadline for ByteDance to sell it or see it banned rapidly approaches. Fashion and beauty brands should get ready.
Eyewear’s Disruption by Smart Glasses May Have Already Begun
Meta is widely expected to unveil its first augmented-reality glasses this week, but it's the company's more basic Ray-Ban glasses with EssilorLuxottica that could prove as — or more — pivotal to the rise of smart glasses.
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Fashion Is Already Trying to Cash In on Apple’s Vision Pro
Mytheresa, J.Crew and E.l.f. Cosmetics are among the retailers to have developed apps for the newly launched ‘spatial computing’ headset as they try to leverage its capabilities for more immersive, emotional shopping experiences.
The Best of BoF 2023: The AI Revolution
In the year since it exploded onto the market, generative AI is already promising to reshape how brands create products and interact with customers. But it’s not the only technology that had an impact in 2023.
The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity
After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.
Big Tech Is Trying to Make Smart Glasses the Next Must-Own Device. Again.
The next generation of Meta’s and Ray-Ban’s collaborative smart glasses offer better audio and picture quality, as well as live streaming directly to Instagram. But that may not be enough.
The News in Brief
Fast-Fashion Retailer Shein’s UK Sales Surged to $2.8 Billion in 2024
The global retailer’s UK business reported a pretax profit of £38.25 million ($51.8 million) in 2024, up 56.6 percent from 2023.
Used Rolexes, Pateks Are Bright Spot in Struggling Watch World
The Bloomberg Subdial Watch Index, which tracks the 50 most-traded timepieces by transaction value, gained 5.3 percent in the first half of 2025 — and extended that recovery in the third quarter.
Procter & Gamble Announces New Beauty CEO
Freddy Bharucha will accede to the role on Dec. 1, replacing P&G veteran R. Alex Keith, who will retire in February 2026.
Valentino CEO Jacopo Venturini Steps Down
After five years at the helm, Venturini is leaving for personal reasons as the Italian luxury house navigates a creative reset and ownership transition.
Tapestry Plummets With Tariff Costs Weighing on Profit Outlook
Offloading Stuart Weitzman will enable Tapestry executives to spend more time and resources on increasing sales at Coach and turning around Kate Spade.
Ulta Beauty to Cease Shop-in-Shop Partnership With Target
The programme, which has run in 610 stores since 2021, will end in August 2026 when the initial partnership agreement expires.
Birkenstock’s Profit Beats Estimates on Strong Full-Price Footwear Sales
Demand for the German brand’s sandals has remained healthy even after it raised prices in response to tariffs.