Rare Beauty

From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.

How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.

The explosion in the hand care category’s popularity demonstrates the strength of appetite for scented products amongst younger shoppers, whilst older consumers increasingly seek out targeted solutions for what they perceive as an area prone to ageing.

The vast bulk of Gomez’s wealth is tied to Rare Beauty Brands Inc., the makeup line that she started five years ago and has become a hit with influencers and cosmetics-obsessed teens.

This week, the founder and creative director introduced her foray into colour cosmetics with Pocket Blush, an adorable stick formula, that trades on her most used beauty product.

Brands say they’re barreling ahead with marketing and commerce on the app, even as the clock starts ticking for owner ByteDance to sell it or shut it down.

Prestige makeup is fashion’s category expansion du jour. But even the market’s most powerful players could learn a thing or two from its celebrity-backed competition.

News of a potential exit has the beauty industry in shock and awe of the Selena Gomez-founded label, and wondering what its next move should be.

News of a potential exit has the beauty industry in shock and awe of the Selena Gomez-founded label, and wondering what its next move should be.

The colour cosmetics line is one of the most successful to come out of the celebrity beauty boom. An exit would likely touch off a bidding war, The Business of Beauty has learned.