TSG Consumer Partners

The evocative masstige fragrance brand, relaunched by influencer Chriselle Lim and Ben Bennett’s The Center, will join the private equity firm’s portfolio, The Business of Beauty can exclusively confirm.

The influencer-founded beauty brand, known for its hybrid skincare and makeup products, will join private equity firm TSG’s brand roster.

TSG Consumer Partners has made its name by successfully investing in consumer brands, an area in which women — who control 80 percent of household purchases — are the ultimate deciders.