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Huda Kattan has regained full ownership of Huda Beauty after buying back a minority stake held by private equity firm TSG Consumer Partners, the company announced Tuesday.
Kattan, an Iraqi-American beauty influencer credited with driving the mid-aughts trend towards bold makeup looks, founded the Sephora and Boots-stocked prestige cosmetics brand in 2013 with a $6,000 loan. In 2017, she sold a minority stake in the business to TSG at a $1.2 billion valuation.
“Taking back full ownership of Huda Beauty is a deeply very important moment for me,” said Kattan in a statement.
“As we step into this new chapter, I’m more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.”
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Earlier this year, Huda Beauty sold its fragrance line, Kayali, to General Atlantic and Mona Kattan, a co-founder of the line and sister of Huda Kattan, buying out TSG’s stake.
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