Hair Care

Concluding the second session of The Business of Beauty Global Forum, the actress and Pattern Beauty founder spoke with BoF founder Imran Amed about the genesis of her brand and how she was able to create a business that’s rooted in its customers’ underserved needs.

Following S’Young Group’s acquisition of US luxury brand Revive Skincare in 2024, Chinese companies are evaluating whether to snap up foreign brands to broaden their global reach.

Now in its third year, The Business of Beauty Global Forum kicked off its first day with conversations around how culture is shaping today’s beauty industry, featuring SpaceNK CEO Andy Lightfoot, Lip Bar founder Melissa Butler and more.

Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.

Hair tools have been thrust into the spotlight as brands try to create inclusive marketing campaigns that speak to the curly, coily and tight-textured consumers. But many are still falling short.

Once thought to be resistant to economic downturns, the beauty industry is facing a significant slowdown. This week on The Debrief, BoF’s Daniela Morosini explains why consumers are pulling back and what brands can do next.

Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.

Breakout products like Cécred’s Restoring Hair & Edge Drops or Topicals’ Faded Serum aren’t just sales drivers — they shape a brand’s identity, fuel customer loyalty and lay the foundation for long-term growth. But finding one takes more than luck.

It’s the one category that transcends every demographic. Bonus: They can look like croissants now.

DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?

As women’s sports continue to gain mainstream traction, beauty brands are shifting from short-term campaigns to sustained partnerships that deepen brand equity, unlock new audiences, and drive long-term growth.

At the retailer’s first ever experiential beauty event held deep in the heart of Texas, Ulta Beauty wrangled 1,500 consumers and nearly 200 brands as it wrestles with an industry-wide slowdown.