Wellness

Hannah Neeleman is the farmfluencer who broke the internet thanks to the public’s obsession with her picturesque life, career choices and family dynamics. Now, she is taking her burgeoning lifestyle empire global.

Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.

DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?

Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.

Starting July 1, Wegovy, not Zepbound, will be preferred on CVS Caremark’s standard formulary.

At the retailer’s first ever experiential beauty event held deep in the heart of Texas, Ulta Beauty wrangled 1,500 consumers and nearly 200 brands as it wrestles with an industry-wide slowdown.

Buzzy brands Rhode and Revolve dominated the festival, according to an analysis of earned media value on influencer posts.

Brands and products targeting the ‘oral microbiome’ are fuelling innovation in toothpastes, mouthwashes and tools — and wading into a controversial public health conversation.

While there’s no clear consensus on what longevity actually means, companies are cashing in on the ambiguity, profiting from a trend that promises more than it can deliver.

Executive editor Brian Baskin and senior correspondent Sheena Butler-Young speak with editorial associate Yola Mzizi about how regulatory restrictions and cultural conservatism are forcing sexual wellness brands to pivot their messaging in 2025.

The drugmaker’s shares dropped after releasing weaker-than-expected trial results for next generation drug CagriSema, which failed to outperform Eli Lilly’s Mounjaro.

‘Functional’ drinks are one of the fastest growing markets of the greater wellness economy, powered by promises to enhance skin radiance, hair health or sport performance.