Skin Care
How to Build Beauty Brands Bigger Than Their Founders
The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, for The State of Fashion: Beauty Volume 2.
How to Build Beauty Brands Bigger Than Their Founders
The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, for The State of Fashion: Beauty Volume 2.
The Aqua-for You Page
Beauty brands spend billions marketing products to Gen-Z. But their current favourite skin balm doesn’t even have an ad campaign currently running. How is this happening?
The End of the Founder-Led Era
Over the last decade, an avalanche of brands with public-facing founders emerged. While a prominent founder can propel growth, customers use other factors to assess whether a brand is suited to their needs, according The State of Fashion: Beauty Volume 2.
How Haus Labs Mastered the Art of the Comeback
The Lady Gaga-fronted line went through a renaissance, changing its product offering, distribution and overall look and feel to better connect with customers. CEO Ben Jones tells The State of Fashion: Beauty Volume 2 how the brand pulled it off.
The ‘Silicon Valleys’ of Beauty Brace for Tariffs
From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key.
How Kiko Milano Built Pricing Power
The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.
How Kiko Milano Built Pricing Power
The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.
Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession
As the fight for teen relevancy and wallet share intensifies, the Coty-produced fragrance line will launch an all-new collection of affordable body mists.
And It Was All Yellow…
Carolyn Bessette Kennedy’s precise shade of blonde generated a lot of press this week, but online the late style icon’s hair drama is getting upstaged — by Jennifer Garner.
Amorepacific’s Road to Success
The K-beauty corporation behind brands like Laneige, Aestura and Sulwhasoo sees global expansion and ongoing innovation as keys to growth, chief executive Sean Kim explains in The State of Fashion: Beauty Volume 2.
Customers Want Beauty Brands to Prove Their Worth
As beauty customers grow more selective and cost-conscious, brands must demonstrate a clear and ownable value proposition, regardless of price, according to the BoF-McKinsey State of Fashion: Beauty report Volume 2.
Beautycounter Would Like To Reintroduce Itself
Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand.
Beautycounter Would Like To Reintroduce Itself
Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand.
The End of Glitter?
“Glow” has replaced “glam” as beauty’s vibe-du-jour, making pearlescent powder and face gloss more in-demand — and bumping glitter from the industry’s VIP ingredient list.