As global sailing race SailGP embarks on its fifth season and prepares to be the subject of a new docuseries, fashion and beauty brands such as Tommy Hilfiger and L’Oréal are joining in as sponsors.
Sportswear brands are taking digs at each other in light of the NBA Finals. But as trash talk becomes more embraced within greater public discourse, many fashion brands are riling up to the occasion.
With the bold marketing like the "So Win" campaign, a revamped leadership team under new brand president Amy Montagne and star power from A’ja Wilson, Nike’s long-promised women’s push is starting to stick.
The two young sneaker brands have been neck and neck for years as they race to see which one will be the next sneaker giant, but recently Hoka’s growth has slipped while On has charged ahead.
Dick’s Sporting Goods’ acquisition of Foot Locker will have impacts on the rest of the industry, from brands such as Nike and Adidas to rival retailers like JD Sports.
Designer Jide Osifeso will shape the creative direction of Reebok Basketball as the brand seeks to re-establish itself in a performance category it’s been absent from for more than a decade.
The sportswear company is assembling executives and designers to operate the new brand with Skims, with plans to release its first womenswear collection this spring.
The sportswear brand announced Wednesday its plans to improve sneaker technology to help Kenyan track star Faith Kipyegon break a women’s record by running a mile in under four minutes.
The multi-year partnership is the latest collaboration in the growing intersection of fashion and sports.
Just a few years ago, designer sneakers were an “it” item driving huge sales. Today the situation has changed, though they still have their place in luxury’s arsenal.
The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.
In a new collaboration with Marni, the running brand known for its chunky, cushioned midsoles is looking to catch the eye of a new fashion audience — without compromising the performance DNA that’s made it an emerging sneaker powerhouse.
On raised its sales and earnings outlooks for the year after an unexpectedly strong second quarter that saw buyers in Europe and Asia snap up the Swiss sneaker maker’s high-priced footwear.
The Maryland-based sportswear maker has struggled to drive up demand in the past two years, with efforts to revive the business having hit more roadblocks in recent months due to the Trump administration's shifting tariff policies.
Puma has appointed Andreas Hubert effective September 1 to oversee global sourcing operations.
Shares dropped 18 percent after the company announced it expects a decline in annual sales and a loss for 2025.
21-year Nike veteran Aaron Cain will take the reins at Converse in Boston.
Despite the delays, Nike still expects to release NikeSkims products sometime this year, Bloomberg reported.
The group cited the continued strength of its flagship brand, Arc’teryx, and strong performances across its portfolio in China.
The store on London’s Regent Street represents the latest step in the California activewear brand’s expansion, after adding 20 new locations in the US this year alone.
