BoF Insights
Beauty Retailers Race to Redefine the Rules of Engagement
As online marketplaces grow, speciality and mass retailers face mounting pressure. With assortments blending and channels blurring, standing out is only getting harder.
How Tomorrow’s Beauty Consumer Will Shop
Macro dynamics, wealth patterns and migration are reshaping beauty shoppers globally. To stay competitive, companies must anticipate changes across generations and cultures and hyper-localise their brands, finds The State of Fashion: Beauty Volume 2.
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
From AI to Retail, Beauty’s New Marketing Playbook
As growth marketing becomes even more expensive in a crowded market, beauty leaders must rebuild their creative marketing muscle and make bold choices, finds The State of Fashion: Beauty Volume 2.
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