Caroline Hirons’ Skin Rocks Lands First Growth Investment

Skin Rocks, the UK-based skincare brand founded by writer and esthetician Caroline Hirons, has received a growth investment to help fund its international expansion and the development of its professional line, the company announced on Tuesday.

The round was led by UK-based firms Redrice Ventures and Jamjar Investments, with participation from Saffie Investments. Terms were not disclosed, but a spokesperson for Skin Rocks said the brand has generated over £10 million ($13 million) in net revenue since launching in 2022.

In a statement, founder and chief executive Hirons said the brand was “thrilled” to have the support of Redrice and Jamjar, which “bring invaluable experience in scaling high-growth consumer brands.” The funding is earmarked to help expand the brand’s professional business, Skin Rocks Pro, as well as expand its consumer-facing line and push into international markets, though the brand did not specify where.

The 2022 launch of Skin Rocks was bootstrapped by Hirons, who rose to prominence on social media through her eponymous beauty blog, Instagram content and YouTube videos. In January 2025, she launched Skin Rocks Pro, marketed to estheticians. This investment is the brand’s first private equity fundraise.

Hirons will remain majority shareholder, alongside managing director and shareholder Alexandra Forbes, who helped found the company.

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