Il Makiage Parent Raises Full-Year Outlook

Oddity Tech, the parent company of Il Makiage and Spoiled Child, announced Tuesday that the business had raised its full year outlook after posting first quarter revenue earnings of $268 million, a 27 percent year-over-year increase.

The company “exceeded expectations across all metrics,” said Oran Holtzman, Oddity co-founder and CEO, and posted an adjusted EBITDA of $52 million. Both brands under the company’s umbrella posted double-digit revenue growth. A feat made possible by accelerated international expansion and the growth of Oddity Labs, the company’s biotechnology arm.

Oddity now expects full year revenue to land between $790 million and $798 million, with an adjusted EBITDA of between $157 million and $161 million. The outlook incorporates the tariff-related headwinds, which the company expects to be “manageable.” The majority of Oddity’s products are made in Europe.

Oddity plans to soft launch a new brand by the third quarter with a formal launch slated for the fourth quarter.

Learn more:

Il Makiage Owner Reports Double-Digit Revenue Growth

Oddity, the parent company of beauty labels SpoiledChild and Il Makiage, reported a revenue surge of 27 percent in its 2024 earnings, alongside plans to invest in its biotech division and develop two new brands.

Editor’s Note: This story was updated on April 30, 2025, to correct where most of Oddity’s products are manufactured. It is Europe, not Israel.