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Inside the Search for the Next Cerave
The L’Oréal-owned skincare line grew its sales almost five times between 2017 and 2021, riding a wave of enthusiasm for straightforward, affordable, expert-approved skincare, and becoming an industry-shaping force in beauty. Other mass brands are hoping for their moment in the spotlight.
Inside the Search for the Next Cerave
The L’Oréal-owned skincare line grew its sales almost five times between 2017 and 2021, riding a wave of enthusiasm for straightforward, affordable, expert-approved skincare, and becoming an industry-shaping force in beauty. Other mass brands are hoping for their moment in the spotlight.
The Business of Beauty Haul of Fame: Holiday Beauty, It’s Giving Exhausted
Holiday beauty ads are already inescapable, and so is one clever phrase: “It’s giving.”
5 Lessons for Brands in Post-Pandemic China
How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?
