Prada Group

BoF, together with Amazon Fashion, unite renowned designers, executives, entrepreneurs and creatives from brands and businesses including Prada, Bottega Veneta, Moncler, Bally, Versace, Marni, Stone Island, Zegna, Tod’s, Cabana Magazine, Diesel and Setchu.

What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.

Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.

Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.

With the power couple behind the luxury house in their 70s, they have prepared the groundwork for their legacy.

The Milanese group reported nine-month net revenues up 18 percent year-on-year, powered by eye-popping growth at Miu Miu, where third-quarter sales surged 105 percent.

Owner Prada Group reported first-half retail sales up 18 percent, spurred by red-hot Miu Miu, even as the sector's biggest groups reported falling sales.

This week, Prada and Miu Miu reported strong sales as LVMH slowed and Kering retreated sharply. In fashion’s so-called “quiet luxury” moment, consumers may care less about whether products have logos and more about what those logos stand for.

The group’s flagship Prada brand grew more slowly but remained resilient in the face of a sector-wide slowdown, with retail sales up 7 percent.

Top luxury groups are buying real estate to secure landmark store locations with serious implications for second-tier players who are already struggling to stay on key luxury streets, writes Luca Solca.