Ralph Lauren: Selling a Dream at Every Price
The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.
Ralph Lauren: Selling a Dream at Every Price
The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.
Ralph Lauren Has Restored Its Best-in-Class Reputation — But Can It Go Full-Tilt Luxury?
In an exclusive sit down with BoF, CEO Patrice Louvet explains how the company brought the luster back to the original lifestyle brand — and what it must do in order to directly compete against the European heavyweights.
Ralph Lauren Has Restored Its Best-in-Class Reputation — But Can It Go Full-Tilt Luxury?
In an exclusive sit down with BoF, CEO Patrice Louvet explains how the company brought the luster back to the original lifestyle brand — and what it must do in order to directly compete against the European heavyweights.
At Ralph Lauren, ‘the Brand Elevation Never Stops’
The brand’s first in-person show since 2019 was yet another effort to straddle the line between luxury and mass appeal
Ralph Lauren Sales Soar, Defying Drag From Hong Kong
The luxury fashion house reported a 2 percent rise in revenue in North America thanks to a strengthened domestic market.