Description

At Estée Lauder Companies the Consumer is at the heart of everything we do.

The ELC Consumer Insight Manager is responsible for building and maintaining a robust and agile understanding of UK consumer trends, behaviours and opportunities, delivering this learning into our brand and functional teams, and demonstrating how this insight can be turned into action to win.

They are responsible for supporting the brands and central functions to ensure that the Consumer is at the heart of every decision; be that understanding who they are, the products they purchase and the channels they engage in to ensure these are embedded into decision making across marketing, communication, omni-channels, as well as the broader brand & regional strategies. Working hand in hand with the Data & Analytics and wider Enterprise Marketing team, this ever-evolving role is critical in answering the most pressing questions and challenges in a clear and coherent way. Turning big data into accessible stories. Not only will they help with the here and now, but also will provide insights on how the business can evolve, stay ahead of the competition and build market share.

General:
• Power Estee Lauder Companies portfolio of brands with actionable consumer insights across the Skincare and Haircare Brands
• Activate on the insight pillars for the region: From Innovation and Trends, Consumer Segmentation, Cultural Relevancy, Social Listening, Shopper Insight (online, in-store and omnichannel) to Brand Health Tracking
• Drive the activation on the Channel and Competitor Insights pillar: building proactive and reactive Competitor tracking, as well as providing insights to the business on current and future trends in consumer shopping habits
• Develop and execute Category Pillar insights: focusing on the categories and sub-categories that are driving growth within the region and our business, as well as continuing to build learnings on product-specific insights such as product claims and ingredients
• Partner with the Data & Analytics team integrate to 1st and 3rd party data (such as CRM and NPD/IRI data) with consumer insights in a cohesive way. Backing up broader consumer, market trends with quantitative data to provide a clear story
• Run qualitative (consumer panels) and quantitative studies throughout the year: by brand demographic or strategic focus area, to quickly answer key business needs.
• Provide inputs on future state requirements needed for the function, identifying new tools, systems and suppliers ELC can partner with to continue to drive strategy forward
• Work in partnership with our key agencies and partners (Morning Consult, WGSN, Toluna, Mintel, Research agencies etc.) to bring to life new trends and opportunities, and keep in touch with evolving consumer behaviors Role Responsibilities:
• Report to Consumer Insights Senior Manager
• Work closely with Global & Regions Consumer Insights teams
• Be the key point of contact for Skincare + Haircare Brand teams insights requests, research & support
• Collaborate with Global Innovation, Trend, and Category Insights Team; Global Foresight & Insight Teams, Global Corporate Marketing Analytics and Global Retail Channel Team
• Support managing all key insights agency contacts & contracts in the Region
• Support all corporate, global and brand consumer insight initiatives

Qualifications

• Marketing experience in a retail/cosmetics/luxury goods or FMCG arena
• Strong strategic accountability in marketing
• Good communication skills including understanding how to clearly communicate messages to consumer and key stakeholders
• Excellent analytical and decision making skills
• Proactivity
• Consumer Insights
• Strong digital understanding, with interest in trends and new technology
• Ability to lead a cross-functional team and interface with international markets