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For American Eagle, Is the Attention Worth the Controversy?
A social media stir accusing the brand’s fall campaign featuring Sydney Sweeney of having “Nazi” undertones caused the retailer — for better or for worse — to regain social media mindshare.
Who Could Buy Coty’s Brands?
Rumours have swirled in recent weeks that the American cosmetics company is looking to offload its consumer and prestige brands. In a cooling market and with a mixed portfolio, finding buyers is a hard sell.
Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession
As the fight for teen relevancy and wallet share intensifies, the Coty-produced fragrance line will launch an all-new collection of affordable body mists.
In New York, Heiresses and Working Girls
The clothes on offer at New York Fashion Week ranged from fanciful to practical to a perfect mix of the two, reports Lynn Yaeger.
The Verdict on Calvin Klein’s Return to the Runway
In resurrecting the brand’s ‘Collection’ line, designer Veronica Leoni aimed to pick up where Calvin left off. If a bit of nostalgia was inescapable and a hint of ‘fashion nun’ crept into the outing, her point of view was clear, reports Angelo Flaccavento.
The Verdict on Calvin Klein’s Return to the Runway
In resurrecting the brand’s ‘Collection’ line, designer Veronica Leoni aimed to pick up where Calvin left off. If a bit of nostalgia was inescapable and a hint of ‘fashion nun’ crept into the outing, her point of view was clear, reports Angelo Flaccavento.
BoF and Lyst Connect New York’s ‘Power Brand’ Community
Executives and creative leaders from brands including Marc Jacobs, Calvin Klein, Tory Burch, Tom Ford, J. Crew, Noah and Canada Goose, among others, joined BoF President, Nick Blunden, and Lyst CEO, Emma McFerran, for a dinner in New York City.
BoF and Lyst Connect New York’s ‘Power Brand’ Community
Executives and creative leaders from brands including Marc Jacobs, Calvin Klein, Tory Burch, Tom Ford, J. Crew, Noah and Canada Goose, among others, joined BoF President, Nick Blunden, and Lyst CEO, Emma McFerran, for a dinner in New York City.
Fashion Executives on Finding Brand Success on TikTok
This September, BoF and TikTok co-hosted an intimate roundtable with executives from the likes of TikTok, LVMH, Calvin Klein, Fendi, Tiffany & Co., Van Cleef & Arpels and E.l.f. Beauty, to discuss how brands can effectively build digital intimacy with their communities and drive commercial results.
Fashion Executives on Finding Brand Success on TikTok
This September, BoF and TikTok co-hosted an intimate roundtable with executives from the likes of TikTok, LVMH, Calvin Klein, Fendi, Tiffany & Co., Van Cleef & Arpels and E.l.f. Beauty, to discuss how brands can effectively build digital intimacy with their communities and drive commercial results.
Leveraging TikTok for Brand and Sales Success
In BoF’s latest white paper, in partnership with TikTok, brand and marketing executives, independent analysts and TikTok business leaders share their insights on the best practices to acquire and engage audiences by honing platform-relevant brand, product and paid marketing strategies, with examples from Coach, E.l.f. Beauty, Marc Jacobs and many more.
Leveraging TikTok for Brand and Sales Success
In BoF’s latest white paper, in partnership with TikTok, brand and marketing executives, independent analysts and TikTok business leaders share their insights on the best practices to acquire and engage audiences by honing platform-relevant brand, product and paid marketing strategies, with examples from Coach, E.l.f. Beauty, Marc Jacobs and many more.
Which Fashion Brands Punch Above Their Weight on Social Media — and How They Do It
The brands that generate the most engagement from their followings do so by leaning into cultural moments and subverting norms around typical fashion content, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.
Which Fashion Brands Punch Above Their Weight on Social Media — and How They Do It
The brands that generate the most engagement from their followings do so by leaning into cultural moments and subverting norms around typical fashion content, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.
Calvin Klein Returns to the Runway
Quira founder Veronica Leoni has been named creative director of the PVH-owned brand’s “Collection” line, which was shuttered in 2018.